New Kenyan TV station #RaiaTV to AIR 80% local content.
Digital Migration brought about a lot of optimism for many Kenyan Film makers. It was the light at the end of the tunnel. The opportunity we had all been waiting for. A chance to showcase your work to the larger audiences without much hustle and red tape. A free for all if you will. As a result, many TV stations came up to cater for the niche market and to act as alternatives to what we had all gotten used to. The so called big 5 i.e KBC, NTV, KTN, Citizen TV and K24.
However, while many new stations are barely surviving now with most already having closed down, it was soon evident that owning a TV channel/station is one thing, getting the audiences and maintaining them with great content is a whole different thing altogether. What many new tv stations did was play music videos the whole day and have Hollywood movies on replay which proved to not be a long term self-sustaining strategy.
It is why we are excited about the entrant of #RaiaTV. It is coming in at a time when many film makers are looking for space to showcase their content and audiences longing for outstanding Kenyan TV shows. The station is expected to air 80% local content ranging from feature films, comedies, only Kenyan music videos plus much more.
Set to launch soon, Raia TV is located in Nyali, Mombasa and transmission will begin in the coastal town before spreading to all over the country and claim the title of being the only station which would have reached and surpassed the 60% local content quota and government directive.
The owners of the station are producers themselves with their production company famously known as Ashiner Pictures being behind some of the best Swahili shows in Kenya e.g Kashfa, Almasi, Sumu, Cheche…just to mention a few. So they totally understand the needs and wants of not only the audiences but also content producers.
The bigger question is without a doubt, if the tv station will open its doors to buying content from other film makers or if they’ll be producing their own in-house content to meet their 80% local content target.