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2 MAJOR FILM EVENTS PARTNER TO PROMOTE E.AFRICA AS A CREATIVE ARTS DESTINATION

Gerald Langiri
April 30 / 2013

The Zanzibar International Film Festival (ZIFF) and AITEC’s Broadcast, Film & Music Africa Conference (BFMA) have joined forces to increase the attraction of the region for creative content stakeholders to travel to East Africa in  June to “network, learn and do business” according to AITEC’s business slogan.

The two events take place back to back in June. BFMA takes place in Nairobi over 26-27 June and ZIFF’s dates are 29 June - 7 July. Commenting on this important industry partnership, AITEC Chairman Sean Moroney, said: “East Africa has great potential to become a centre of innovation and content generation for the electronic media industry. By working with ZIFF our aim is to create a compelling destination for film-makers, investors and potential partners from throughout Africa and internationally. There are great synergies between the two events. ZIFF is primarily focussed on production end -products and BFMA covers technology and business issues for the industry and content development, so together we are able to provide an unparalleled comprehensive industry overview for one trip into the region by international participants.”

Welcoming the partnership with AITEC, ZIFF Festival Director Martin Mhando said that the two events had a vital role to play in the development of the region’s creative content industry. “We are delighted to be working with AITEC, reflecting the partnership approach that the industry needs to adopt across the continent. By combining forces we are projecting East Africa’s profile on the international stage to the benefit of all our stakeholders.”

ZIFF is celebrating its 16th anniversary and its theme this year is “A Shared History”. BFMA’s theme for its fourth year is “Innovation, investment and partnerships for local content and service excellence ».

Over 60 industry experts will be making presentations or leading training workshops at BFMA. 78 films from 42 countries will be viewed at ZIFF.

For further details of both events, see www.ziff.or.tz and www.aitecafrica.com

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