THERE SHOULD BE 40% LOCAL CONTENT AIRED BY KENYAN TV STATIONS BY JUNE 2015
In pursuit of growing the local content being aired by television stations licensed to operate in Kenya, the Communications Authority of Kenya (CA) has called on all broadcasters to start applying for new licenses which will among other things require them to air 40 percent local content by June 2015.
According to CAK, media houses have been slow in increasing the broadcasting of local content due to lack of specific regulations which will now feature in the new license. At the moment, only two television stations are providing above 40 percent local content with the majority at 30 percent.
The deadline for the license applications will soon be announced and as far as the law is concerned, there is no broadcaster with a license to broadcast at the moment, the CAK Director General observed.
In the implementation of the local content rule, broadcasters should ensure that either production deals with issues unique and relevant to Kenyan audiences, 20 percent of Production Company to be owned by Kenyans, filming to be done in Kenya, 50 percent of authors must be Kenyan or production to be under Kenyan creative and technical control.
In encouraging local content, the government through CA targets to promote national and collective identity, promote development and skill of local talent, create a source of income for artistes, producers, broadcasters and protect the public against offensive content.
At the moment, the annual direct contribution by Kenya Film Industry stands at Sh1.9 billion compared to that of Nigeria which stands at Sh50.7billion.
“Part of the license conditions is to compel broadcasters to reach the local content quarter because it’s a policy statement of the government that we should grow local content up to 60 percent by 2018,” noted Mr. Wangusi during a forum on local content development in Kenya.
Communications Authority of Kenya director-general Francis Wangusi
CAK called on the media houses to expedite their license application since they were ready. The forum had brought together players in the broadcasting industry both on analogue and digital platforms.
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