JACQUEY NYAMINDE AND ANNE KANSIIME APPOINTED OLD MUTUAL BRAND AMBASSADORS
Financial services firm Old Mutual Kenya this unveiled Social Issues Champion and Queen of Comedy Anne Kansiime as the brand ambassador for a nationwide brand campaign, aimed at educating the masses on the significance of taking up insurance and financial planning.
The campaign, dubbed ‘Questions campaign’, is designed to get Kenyans from different facets of life to open up on inquiries regarding insurance and stir conversations on financial planning; and projects to increase insurance penetration.
Speaking at the unveiling of the campaign at the Nairobi Serena Hotel, Old Mutual Kenya CEO Rueben Java highlighted the need to creatively communicate insurance to the ordinary mwananchi and roll out financial education to the masses.
“We have purposefully designed this campaign in a way to better engage the public on insurance and educate them on how best to secure their future.
Kansiime and the brand drivers engaged will push this message to Kenyans across the counties, in practical and captivating way,” Java said, adding, “the team will be tasked to inform and create awareness on the importance of financial planning to secure one’s future.”
Other brand drivers engaged by the insurance firm include media personalities Larry Madowo and TerryAnne Chebet, to target an upper market public, while Jacquey Nyaminde popularly known as Wilbroda, Dennis Mugo also known as OJ and Francis Njenga aka Mogaka will use the platform to target Kenyans in the lower brackets.
Charity Wainaina, Head of Marketing and Communication, Old Mutual Kenya shared that Kansiime embodies the African spirit of curiosity and thus resonates with the campaign.
“She does not shy from questions, which is what we are driving through this initiative. We want to foster the same spirit within Kenyans concerning their finances and provide solutions on good financial planning through our affordable products that cover risk.” Charity added.
Old Mutual will use this campaign to connect the public on their risk and investment products which cut across retirement benefits, savings and investments, education planning as well as serious illness and disability cover one may need to consider in planning to live a comfortable life.
The one year campaign will measure its success on increased awareness by Kenyans on the financial services offered by Old Mutual that are not only essential but also affordable. It will also serve to dispel the notion that take up of insurance in Kenya is not secure.
“Companies need to act with integrity to dismiss the negative perception that insurance firms are unwilling to pay claims and place efforts in creating awareness. As opposed to talking at, Old Mutual looks to talking with every Kenyan to understand their take on financial planning specially on issues such as education and retirement, and address these needs.” Charity concluded.
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